Two weeks ago, FC Barcelona presents FCB iCroms, the first digital experience in collecting. FCB iCroms is a social network where you can purchase a collectable multimedia cube with dynamic and exclusive content about each of Barça’s football players, historical thrashings and legends. Each side of the cube is dedicated to one type of content: photos, videos, statistics, games and special promotions. Furthermore, one of these sides is customizable and Barça’s fans can upload their favourite photo. FCB iCroms is also an experience that fans can share with other supporters and collectors on Facebook, where it is possible to comment the content of their iCroms and follow the ranking of collectors. To enjoy the experience and complete the series, FCB fans just have to visit http://www.fcbarcelona.icroms.com/, and exchange or buy the 123 iCroms. The iCroms Box (the digital version of the traditional album) is free, and those users who get registered before April the 27th will receive 5 iCroms as a gift during the first week, and 5 more after buying the first set of iCroms (0,99 euros, 3 iCroms). Fans that are active users of iCroms social network and have a higher ranking will also get free iCroms. Contests and games will help them to finish and enjoy the collectable. “FCB iCroms is an evolution of the traditional trading cards into a digital collectable for the new generations of Barça fans. It is a global product, thought for supporters all over the world”, states the manager of New Technologies at FC Barcelona, Dídac Lee. “The goal is to relive the feelings and emotions that we have gathered as Barça fans during these years, collecting the multimedia cubes. From the goals of Zaldúa, Rexach or Messi, to the best FC Barcelona thrashings”, stands Oscar Salvadó, Online Marketing Manager at iCroms. iCroms is currently developing an application for iPhone, iPad and Android that will give access to the content, and make easier the interaction and exchange through mobile displays. The media are intereste in the launch of iCroms and this new of collecting online the best content about your idols. "The digital trading cards arrive" says EL PAÍS, while others emphasize the quality of the information adn the fact that each iCrom is a cube with 6 sides and 6 types of multimedia content: videos, photos, historical data about the player, and many more. What is an iCrom? An iCrom is a multimedia cube that contains exclusive and collectable content about a certain topic. Each of the six sides is devoted to a tipe of content: photos, videos, statistics, etc. The collection has a begining and an end, and to complete it, you need to gather all the iCroms in the album list. Here we attached some links that leads you to articles and more information about iCroms, just in case you want to read more about the first collection and know what the media says about us. COMRàdio: We talk about iCroms and the multimedia trading cards with Sergi Mas and Co. Ona FM: The radio program Fan Zone wants to know more about iCroms FC Barcelona: FCB iCroms, Barça's new digital experience for collectors Sport: El Barça saca los primeros cromos 2.0 de la Liga española EL PAÍS: Llegan los cromos digitales del Barça ARA: ...i els cromos també van ser digitals Catalunya Ràdio: Generació digital interviews Oscar Salvado, director of Marketing Online at iCroms Expansión: El Barça lanza una nueva 'app' para coleccionistas El 9 esportiu: Col•leccionisme 2.0 Barcelona TV: iCroms, els cromos digitals del Barça XTVL: Aquests són els cromos digitals del Barça Girona Notícies: Col•lecionisme digital del Barça FC Barcelona Noticias: FCB iCroms, Barça's new digital experience for collectors Marca de gol: Llega FCB iCroms, el coleccionismo digital del Barcelona USA Daily News: FCB iCroms, Barça's new digital experience for collectors Blaugranas: FCB iCroms, la nueva experiencia de coleccionismo digital del Barça El analista deportivo: FCB iCroms, la nueva experiencia de coleccionismo digital del Barça Footytube: FCB iCroms, promotional video
